Niche web sites
The job of the engine versus the author's work
The task of a search engine to find the best information for us when we seek .. The site is the author's task is to their site high value for readers who would automatically lead to a high Google ranking - so we must all pull in the same direction. But how well Google about their work? Without much doubt that they are the best, but that does not mean that there is room for improvement.
So what is "best" website?
At the beginning of search engine algorithms to define the "best" of the smallest in harmony, but all used Google as the main decision makers popularity ranking. The theory behind this is healthy - if people think that the club is good, they tend to refer them out of their own sites, leading to more visitors. So the effect is that the more people who like a side is the higher its ranking will be.
How well Google and Bing knowledge of working with today's Web sites
There was a time on the Internet was dominated by pages that are under a variety of topics and content. As the Internet grows, these sites have less and less important, because what you are looking for, there are better and the better chance you have a website that will find a particular issue. I think the web-development, it needed almost exclusively by niche or specialist catering for very specific information. Something similar happened in the medical profession, where you no longer have three consultants who are specialists in three different parts of the body you have three different consultants for the eyes alone - the same day as the general consultant gone long.
Of course, a good majority of users to sites for search-based recommendation, you have to go to Google and Bing will be on top of their game, when there are doubts about the market segment website ranking. I looked at the ranking of some of my own pages, but wondered how I could transform it into a higher rank, I have considered whether the current rank seemed reasonable. The first, which I saw offers excellent information and rank highly relevant keywords, so that the engines do their job, for me. The second, which I hand over a well-intentioned, I wrote a couple of years now with some useful information, but there are other places with much more authority, and this ranks at the bottom of page 3 This rank is appropriate in relation to the value of information, so again, so once again do a job search engine.
But on the third hand, it is a question that made me Google's ability to do it right every time. This is such a small niche that has heard most of you, not even the point. I am sure that you include the area of operation, extensive and detailed information on the Internet, but a search on the single relevant word in the target language, it stands at number 8 on page one, including sites that just mention in passing that the question. Bing is better, as it is based on the 3 - and still the largest site on the mention of a person with a random name. I'm sure you've seen examples of your own, and to contact and inform me of it.
What can the engines to get better
So why not ranking algorithms in this case? Much of the current ranking system is based around the Page Rank - the popularity of the site, popular sites link you to the popularity of Web sites that connect to them and so on. It was assumed that the most popular Web sites need the good - a premise which is quite reliable. But what it does not take into account that the site for anything other than the current search, especially if the search is a small niche topic would be popular.
So, what Google and Bing do not have to do to improve their performance on niche sites?
The first step would obviously be a number of sites to determine if it is not ranked as high as they should try The Searchers desire for information and the authority's website, they will provide. The second step will be for Google and Bing people to question the algorithm and find out what is driving to the ranking of what it is. This is something that only the search engine companies themselves can do to give, how carefully she must protect the functioning of the algorithms.
Finally, the changes in their ranking rules work to put out a better outcome for the small object pages, but obviously not much tested to ensure that they do not move to other searches that work well - many Web authors are left pulling their hair out when ranking change is usually lost. The defense of the authors is simple - to provide quality content and motors work together with you.
